When Spark sold a majority share in its data centre business to Pacific Equity Partners, the company needed to stand on its own. The new entity required a name, identity and story capable of carrying the weight of one of New Zealand’s most important pieces of digital infrastructure. It needed to signal independence from Spark while maintaining the credibility and trust the business had built with enterprise and government customers.
This wasn’t a cosmetic rebrand. It was the creation of a strong global brand designed to take ownership of its new position in the marketplace. Now TenPeaks, the brand gives the business a clear and confident voice - empowering the world’s leading digital enterprises to focus on infrastructure, not complexity.
Services
Research, positioning, storytelling, key messaging, name creation, logo and design identity, videography, photography, website and collateral.
