Client Chnnl

Meaningful storytelling from the ground up

Another ‘from the ground up’ Tricky creation.

This time we were approached by Dr Liz Berryman to help maximise the chance of success for her new wellbeing and cultural health app, at that time called particip8.

Already successfully piloted with two public hospital groups, we thought this concept was a real idea for its time. Via a short daily interaction on their smartphone, each employee provides confidential insight into their wellbeing, producing robust real time data that leaders can use to better understand the wellbeing of their entire organisation.

Our first recommendation was to lose the name particip8 and all existing design elements; we created the name chnnl, all messaging, design identity, photography, all presentation assets  and website and have worked closely with both the client and app developers Roam to ensure brand consistency.

We went in boots and all… so much so that Jill even sits on the advisory board right now.