Client Yellow Brick Road (formally Supporting Families)

Sector Social services

Role Research, strategy, storytelling, key messaging, new name, design identity, collateral, brochureware, digital assets

Much more than a name change

Supporting Families came to us for a design and messaging refresh but as we learned about them, we knew the organisation deserved to be seen in a whole new light. For over 40 years, they’ve supported and inspired people and communities to start their journey along the road towards mental wellbeing. It’s a task that requires maximum hope and optimism so we gave the new brand a double dose!